Today we’re exploring the benefits of communications tactics like social selling, as well as platform-based solutions that enable social sharing and social advocacy. In the old days, companies advertised and employed a sales team to take their product or service to market. To say things have changed is the understatement of the century.
In this episode, Skip sits down with Frontier Communications Manager, Andy Malinoski: a savvy marketing professional with more than two decades of experience under his belt. Get ready to learn how to bolster your selling through an army of social advocates for your company.
References and Resources
How B2B Sales Can Benefit from Social Selling
Contact Our Guest Expert
Connect with Andy on LinkedIn
Host Skip Lineberg
Subscribe via iTunes
Send your feedback, comments and questions to BusinessEdge@Frontier.com